Yesterday, apparently, was Rock the Drop day, a subject I know nothing about.
Evidently, it was an organized campaign to leave books in conspicuous places, with little notes attached to their dust jackets explaining the day and inviting people to pick up free -- and hopefully enjoyable -- books.
Well, the guerrilla Rock the Drop monkeys from Macmillan did a stellar job, dropping a copy of The Marbury Lens at the 23rd Street Subway Station in New York City.
This was a particularly perfect drop because, as you may know, one of the more emotionally-draining scenes from The Marbury Lens takes place when Jack finds himself on a subway platform, disoriented, alone, and wearing a stranger's clothes.
At first, the photo taken by the Macmillan Rock the Drop monkeys was posted on Twitter. I copied the picture and uploaded it to my Facebook wall, and, after that I suppose, the social-network-media gauntlet had been dropped, resulting in thegreatbiggiantme, Andrew Smith, being "tagged" in a series of marginally staged Rock the Drop photos of books from Egmont.
I am a terrific fan of Egmont and their authors, but... sorry... the Macmonkeys ROCKED THE DROP.
Here's the first shot across the bow:
You just can't argue with Jack.
3 comments:
Love the shot of TML on the subway entrance.
I live in Hell's Kitchen across the street from a tough high school, The School of Graphic Communication. I wasn't going to let go of any of your books, Andrew, but I set out three on my stoop with notes specifically to the high school students: Manchild in the Promised Land, The Color of Water, and Will Hobbs's new Take Me to the River. I set them out at 1:00 p.m. and they were gone by 5:30. Vaya con libros.
I know that subway entrance well and it's so good to see TML propped up there.
I live in Hell's Kitchen across the street from a tough public high school, The School of Graphic Communications. I wasn't about to let go of any of your books, Andrew, but I set out three on my stoop with notes addressed to the students: Manchild in the Promised Land, The Color of Water, and Will Hobbs's new Take Me to the River. I left them there at 1:00 p.m. and they were gone by 5:30. Vaya con libros.
Ugh! I just missed the team at Macmillan who dropped your books and others.... I had no idea about Rock the Drop either until I saw everyone posting about it on twitter.
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